The Virgin Cosmetics Company

The Virgin Cosmetics Company was set up in 1997, and encompasses the philosophy that runs through every Virgin company, a fun, approachable brand offering the best in service, quality and value. Since its launch, The Virgin Cosmetics Company has grown to be one of the leading cosmetic companies in the UK. It is now the fastest growing and second largest direct selling company in the UK, with annual sales of £64.3 million.

The company has four sales channels including 23 retail stores, a mail order operation, direct sales through 9,500 consultants that host Virgin Vie parites and online. To support these, Astech Consultants provided analysis and development work on the company's core business management application - JDA MMS system. Some of the areas studied included intra-stat reporting and customs and excise reporting.