Managing trade promotions

Trade promotions are an essential part of every retailer's marketing strategy. From loyalty cards and regional pricing to discount vouchers and Bogofs, the trade promotion has become a central feature of almost every retail shopping experience.

The management of trade promotions is multi-dimensional and potentially very challenging for retail managers. It's imperative to ensure that stock levels are available to meet sales projections accurately and that the systems are in place to track and analyse the performance of trade promotions, particular with respect to margins and discounts.